Shopping small helps you support your friends, neighbors, other local businesses and the local economy. By choosing local, you not only support local businesses, but you support local community groups who receive donations from those businesses, your friends and neighbors who are employed by those businesses, the local economy which sees a higher return per dollar of revenue from small businesses than from chain stores and other local businesses who are the customers of fellow local businesses. So spread the cheer and give the gift that keeps on giving by eating, shopping and living local in downtown Cedar Falls this holiday season. Check back soon for specific details in the Cedar Falls Downtown District. Not to mention you can visit Santa while you are Downtown shopping. See you then!